PPC Evidence in Litigation

PPC platforms and related tools create a detailed trail of data. Understanding what exists and how to interpret it is critical in many ad-related cases.

Key Types of PPC Evidence

PPC-related evidence extends well beyond a few summary charts. It includes exports, logs, and platform configuration details.

Examples

  • Google Ads and Microsoft Ads campaign exports
  • Change history logs showing who made which edits
  • Search term reports and audience breakdowns
  • Budget and bid strategy history
  • Conversion tracking and tag configuration

Supporting Systems

Beyond ad platforms, other systems hold evidence that can confirm or challenge PPC performance claims.

Additional Sources

  • Analytics logs (sessions, conversions, revenue)
  • Call tracking records
  • CRM or sales pipeline data
  • Landing page and website logs
  • Email and document correspondence

Preserving and Interpreting PPC Evidence

Evidence can be lost or changed over time if accounts are modified or closed. An expert can advise on what to request, how to interpret exports, and where hidden insights often live.

To discuss PPC evidence in an active or potential case, visit the contact page for a confidential discussion.