PPC Contract Disputes Expert Witness
Contracts for PPC services often include performance expectations, scope definitions, and reporting obligations. Disputes arise when parties disagree about what was promised and what was delivered.
Scope of Work and Deliverables
A PPC expert reviews what the contract said would be done—campaign builds, optimization, reporting—and compares that against actual account activity and reports.
Key Factors
- Defined vs. implied responsibilities
- Frequency and depth of optimization
- Reporting frequency and transparency
- Ownership and access to PPC accounts
Performance and Representations
Some contracts include specific performance metrics, while others are more general. An expert can help the court understand whether results were reasonable for the budget, industry, and constraints.
Dispute Themes
- Alleged misrepresentations during the sales process
- Overstated or misinterpreted performance reports
- Claims of negligence or lack of professional care
- Disagreements over termination and account control
How an Expert Witness Assists
A PPC expert witness connects contract language to real-world PPC practices, account data, and standard-of-care expectations, providing opinions that can support or challenge claims on either side.
To discuss a PPC contract dispute, visit the contact page.