PPC Case Types & Legal Issues

PPC disputes often hinge on budgets, targeting choices, tracking accuracy, and whether campaigns were managed with reasonable professional care. These are the cases where expert analysis matters most.

Mismanaged PPC Campaigns

These matters involve allegations that an agency or in-house marketer wasted budget, targeted the wrong keywords, ignored negative keywords, or failed to monitor campaigns properly.

Common Allegations

  • Budget depletion early in the day or month
  • Poor match-type usage causing irrelevant clicks
  • No negative keyword management
  • Targeting the wrong geography or audiences
  • Incorrect automated bidding strategies

Click Fraud & Invalid Traffic Disputes

Cases where businesses claim competitor clicks, bot traffic, or abusive patterns inflated costs and harmed performance. These require technical analysis of logs, click patterns, and anomaly detection.

Key Questions

  • Were the clicks genuine user activity?
  • Did Google or Microsoft issue invalid traffic credits?
  • Are patterns consistent with bot activity?
  • Were blocking or filtering measures in place?

Franchise & Multi-Location Lead Disputes

PPC often drives leads that must be distributed across franchisees or regional partners. These cases involve disagreements about ownership of leads, budgets, territories, and results.

Dispute Categories

  • Territory overlaps
  • Lead ownership disagreements
  • Shared budgets with unclear rules
  • Local vs. national campaign impact

Attribution & Performance Disputes

Attribution arguments are common when PPC performance affects revenue claims. These cases examine how conversions were tracked and whether the data supports a damages claim.

Typical Issues

  • Broken or missing conversion tracking
  • CRM mismatches or dropped leads
  • Conflicting analytics sources
  • Misinterpretation of attribution models

How a PPC Expert Helps

Detailed account review, platform logs, analytics data, and change history can reveal whether a campaign was managed correctly or not. A PPC expert connects those insights to legal claims, damages, and evidence.

To discuss whether your matter fits one of these case types, visit the contact page for a confidential consultation.