Microsoft Ads Expert Witness
Microsoft Ads (formerly Bing Ads) plays a critical role in many PPC strategies. Disputes involving this platform require expertise in its unique features, settings, and reporting.
Platform-Specific Considerations
While Microsoft Ads shares many concepts with Google Ads, there are differences in interface, targeting, and available features. A proper review must account for those nuances.
Examples
- Importing campaigns from Google Ads vs. native setup
- Network distribution and partner sites
- Audience and device targeting differences
- Conversion tracking and UET tags
When Microsoft Ads Appears in Disputes
Legal matters may involve claims that Microsoft Ads spend was wasted, underutilized, or misrepresented. They may also involve confusion between performance on Google vs. Microsoft.
Key Questions
- Was Microsoft Ads used appropriately for the audience?
- Were campaigns actively managed or simply copied and left alone?
- Did reporting clearly separate performance by platform?
- Did the platform’s differences affect the outcome?
How an Expert Witness Helps
An expert familiar with Microsoft Ads can interpret logs, performance, and settings, then explain how the platform was used and whether it met reasonable professional standards.
To discuss a dispute involving Microsoft Ads, use the contact page to request a confidential review.