Franchise PPC Expert Witness

Franchise PPC disputes often center on who paid for which leads, how territories were handled, and whether marketing efforts were shared fairly among locations.

Shared Budgets and Lead Flow

Many franchise systems pool PPC budgets at the national or regional level. That requires careful planning to ensure leads and visibility are distributed in a way that aligns with agreements and expectations.

Common Dispute Areas

  • Uneven lead distribution between locations
  • Headquarters campaigns competing with local campaigns
  • Disagreements over who owns leads generated by shared ads
  • Locations paying into a fund but feeling underrepresented

Territory and Targeting Issues

PPC platforms allow precise or broad geographic targeting. When territories are contractually defined, poorly configured targeting can create conflicts between franchisees.

Key Questions

  • Were ads limited to the agreed territories?
  • Did campaigns from one franchisee spill into another’s area?
  • Were location extensions configured properly?
  • Did national campaigns override local efforts?

How a Franchise PPC Expert Helps

An expert witness reviews account structure, geographic targeting, budgets, and lead routing to see whether the system worked as represented to franchisees and whether issues align with PPC configuration or other factors.

To discuss a franchise-related PPC dispute, visit the contact page for a confidential consultation.