Conversion Tracking Expert Witness

In many PPC disputes, the numbers are only as good as the tracking. A conversion tracking expert helps the court understand whether the data tells a reliable story.

Why Conversion Tracking Matters

PPC decisions rely on data from conversion tags, analytics platforms, call tracking, and CRM systems. If these pieces are misconfigured or disconnected, the reports can be misleading.

Common Tracking Issues

  • Missing or duplicate conversion tags
  • Wrong pages or events being tracked as “conversions”
  • Unverified or unlinked domains in analytics
  • Form or phone leads not passed into the CRM
  • Inconsistent numbers between Google Ads and analytics

Evidence an Expert Reviews

A conversion tracking expert examines tags, tag managers, analytics settings, and data flows between systems to see what is actually being measured.

Key Data Sources

  • Google Ads conversion settings and tag configuration
  • Google Tag Manager containers and triggers
  • Google Analytics or other analytics platforms
  • Call tracking logs and phone routing
  • CRM lead and opportunity records

Connecting Tracking to Legal Questions

In a dispute, counsel may argue that PPC produced few leads, or that the reported results were overstated. A conversion tracking expert helps determine whether those claims fit the underlying data and implementation.

To discuss a matter involving analytics or conversion tracking, visit the contact page and request a confidential case review.