Click Fraud & Invalid Traffic Expert Witness
Click fraud and invalid traffic disputes require a technical review of logs, patterns, timestamps, budgets, and platform behavior. This page explains how a PPC expert analyzes those issues in litigation.
Understanding Click Fraud
Click fraud occurs when automated bots, competitors, hired click farms, or malicious actors repeatedly click ads to drain budgets or distort performance. Google and Microsoft attempt to filter these clicks—but they do not catch everything.
Common Fraud Sources
- Automated bots and scripts
- Competitor sabotage
- Click farms or human-powered fraud
- Ad scrapers or automated crawlers
When Click Fraud Leads to Litigation
Lawsuits often arise when businesses claim financial harm due to fraudulent clicks, alleging negligence by an agency, or asserting that Google or Microsoft failed to provide reimbursement.
Common Legal Claims
- Loss of ad budget due to fraudulent clicks
- Failure to monitor account activity
- Failure to detect abusive patterns
- Insufficient filtering or blocking
- Negligent campaign management
Evidence an Expert Reviews
A thorough click fraud analysis requires correlating platform data, analytics logs, timestamps, user agents, IP addresses, and campaign structure to determine whether the activity was legitimate.
Key Artifacts
- Google Ads and Microsoft Ads invalid traffic reports
- Log-level click timestamps
- User agent and device string patterns
- IP concentration clusters
- Unusual geolocation changes
- Budget anomalies and pacing issues
How an Expert Connects This to a Legal Argument
After reviewing the data, the expert provides findings on whether the patterns are consistent with click fraud, whether reasonable protective measures were used, and whether the loss claimed aligns with the data.
Expert Deliverables
- Detailed fraud analysis
- Written expert reports
- Rebuttals to opposing expert reports
- Deposition and trial testimony
Discuss a Click Fraud Case
If you believe click fraud affected your Google Ads or Microsoft Ads account—or if you are litigating a dispute involving fraudulent activity—a structured expert review can clarify what the data actually shows.
Visit the contact page to request a confidential case review.