Agency PPC Dispute Expert Witness
Disputes between agencies and clients often revolve around expectations, performance, reporting, and what was actually done inside the PPC accounts.
Performance Claims and Expectations
Contracts, proposals, and sales conversations may set specific expectations for leads, sales, or return on ad spend. When those numbers are not met, parties may disagree about why.
Key Issues
- Promises of a minimum number of leads or sales
- Guaranteed rankings or visibility claims
- Misaligned goals between management and reporting
- Disagreements over what “success” meant
Account Management Practices
An expert reviews how often campaigns were updated, whether tests were run, and whether obvious issues were addressed in a timely way.
What an Expert Looks For
- Change history and optimization cadence
- Use of negative keywords and targeting refinements
- Budget changes and bid strategy adjustments
- Evidence of ongoing monitoring vs. “set and forget”
Reporting, Transparency, and Access
Some disputes involve questions about who owns the account, whether the client had access to data, and whether reports matched what was happening in the platform.
An expert witness can connect contractual obligations, account access, and platform data to show how the relationship functioned in practice.
To discuss an agency–client PPC dispute, visit the contact page.